Launching Innovative Segway-Ninebot Kickscooters

Problem

Segway-Ninebot partnered with WE Communications to introduce its revolutionary range of KickScooters. The company aimed to penetrate the Australian market by highlighting its brand development and securing top-notch press coverage for its latest product offerings.

Solution

To promote the new KickScooters in the market, WE Communications was tasked with creating media assets and supporting the announcement in the market. Leveraging strong media relationships, we garnered interest from journalists and offered them the chance to review the products.

Results

The team launched to key broadcast, mainstream, consumer tech, and lifestyle media across Australia with a reach of 86M+. The publications included top-tier press such as The Australian, News.com.au, SkyNews Live, 2GB, Herald Sun, and The Daily Telegraph.