Leading with Purpose in an Age Defined by It
Read the report from WE and Quartz Insights
In today’s ever-changing media ecosystem, building a great product or service is no longer enough. Brands need to stand up to stand out by demonstrating bold leadership on the social issues the public cares about deeply.
WE partnered with Quartz Insights to learn what management and C-suite leaders think about brand purpose, bold leadership on today’s most important issues, and how brands can best tell stories about positive social impact.
The research covers:
- How and why brands can be part of the solution to the world’s greatest challenges
- What qualities make a strong purpose leader
- How to build a purpose that endures
- Why brand purpose will only become more critical to brand survival
Ready to stand up to stand out? Read the research today.
Research Highlights
Building a purpose that endures
Key findings point to a playbook on how to effectively build and execute your brand’s purpose strategy.
Define your purpose
Identify the core strengths of your original business mission.
Draw a brand purpose from this foundation.
Dialogue with your stakeholders
Convey that what you stand for connects to your customers’ needs and values.
Build an exchange with local communities, including your employees.
Align story and action
Align communications and action in service of your brand purpose.
Adapt your communication style to address changing societal issues and needs.
Activate and build a movement
Deploy your brand purpose at relevant, necessary moments.
Evaluate purpose strategy at key milestones to ensure it has lasting impact.
