Brands in Motion
Tech Report 2024
Everything you need to know about AI adoption »
Brands in Motion
Tech Report 2024
Turning AI optimism into action »
Brands in Motion
Tech Report 2024
Going all-in with AI »
With today’s business leaders bullish on the benefits of AI technology, the leadership challenge is not whether executives will embrace AI but rather how they’ll bring their organizations along on what promises to be among the world’s most transformative tech innovations.
WE’s 2024 Brands in Motion technology report, “Bridging the AI Expectation Gap,” reveals significant gaps between leadership vision and on-the-ground implementation – including communications about AI – that, unaddressed, will significantly affect AI’s business impact.
What did we find?
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Brands are overwhelmingly optimistic, but underprepared. Eighty-three percent of respondents are optimistic about AI, but fewer than half have programs in place to make AI adoption a success. And only 37% actively communicate AI’s benefits within their organizations.
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This optimism is tempered by caution. Nearly all (92%) have at least some concerns around the greater adoption of AI in their organization, with respondents most concerned about cybersecurity risks.
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Transparency is the answer — with all stakeholders. Most (74%) believe their organization should be more or equally transparent about its use of AI compared with their vendors, partner businesses and customers.
TAKE ACTION
Build a strong AI communications strategy
Audit sentiment and implement your organization’s AI engagement strategy across target audiences — internally and externally.
Refresh your company’s transformation narrative
It needs to account for AI and how it’s driving growth, change and innovation within your organization.
Employ executive thought leadership
Integrate AI messaging with regular updates to foster confidence and pair vision with action.
Update crisis plans
Reconsider messaging and incorporate potential AI-related issues and questions.
Interested in Learning More?
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Explore AI's impact on communications with the WE Talk: AI video series. We're convening industry leaders to share insights and expert guidance on adopting this transformative technology. Join us to elevate your communications strategy.
WE ROKK AI
Artificial intelligence is reshaping the way we live, work and interact with information. WE and ROKK Solutions are partnering to help companies manage the business transformation fueled by this rapidly evolving technology.
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