Ayla Fitzgibbon

WHAT I DO

As WE’s Head of Technology in Australia, Ayla works with some of the world’s leading technology companies through creative and meaningful storytelling across the Australian and New Zealand markets.

Ayla is responsible for developing and executing earned, owned and paid communication plans to connect brands with audiences through data-led campaigns. Ayla’s experience spans technology, consumer, business and FMCG brands, including Adobe, Amazon Web Services, Glenfiddich, Huawei, Nikon, Snowflake, Humm Group, Jabra, Vivid Sydney, Zscaler, Oracle, Palo Alto Networks, Signify and WeightWatchers.

With over 10 years in technology communications, Ayla has been there for key innovative moments that have shaped technology history, including the launch of the cloud in Australia, the evolution of the connected home, the rise of the wearable, and the need for a work-from-anywhere approach and security.

Her passion and skill set encompass strategy, tactical delivery of comms plans, media and analyst relations, social media, event coordination, executive profiling, issues and crisis management, and stellar client service. Before joining WE, Ayla was the senior account director and technology and business lead at Red Havas and she began her career with MAX Australia.

Ayla received the PRIA Golden Target Award for National Future Leader and was a finalist in the B&T 30 Under 30. Ayla volunteers as a mentor for the Warrior Women Foundation and enjoys photography, board games, musical theatre and anything to do with food. #FoodAlwaysFood